Abhijith Harikumar

Abhijith Harikumar is a go-to-market strategist based in Kitchener, Ontario, working with B2B SaaS companies since 2017. He has delivered enterprise account-based marketing strategy and content for major clients including Adobe, IBM, Dell, DHL and Red Hat. His work spans designing GTM strategy, writing content, and building the systems that run campaigns end to end, from defining ideal customer profiles to constructing outbound sequences and automation pipelines. He focuses on turning messy, ad hoc go-to-market work into repeatable steps teams can follow, with case studies showing how strategic decisions are translated into working systems such as Clay-based outbound builds for market entry projects.