Praxis SBCC

Praxis SBCC is a social and behavior change communication (SBCC) consultancy based in Nairobi, Kenya, working with NGOs, donors, governments and businesses worldwide. The firm helps clients understand why target behaviors aren't happening, then designs messages, nudges and communication strategies to drive real change rather than just awareness. Services span the full project lifecycle: formative research, behavioral audits, human-centred design, message development and pretesting, demand creation, risk communication and community engagement, capacity building, and monitoring and evaluation. The consultancy works across sectors including health, nutrition, WASH, climate and agriculture, and gender and social norms, emphasizing local insight combined with global standards and measurement of actual behavioral outcomes rather than reach.