Abbas Amer

Abbas Amer is a media production team leader and senior video editor based in Baghdad. Trained in cinema with an MFA in Cinema and TV Arts, he has over six years of experience editing ads, campaigns and educational content. He currently leads the media production team at BALY, where the team shipped more than 800 ad videos in 2026 across Taxi, Food and Cards categories. His role focuses on maintaining creative quality at scale through clear briefs, fast review cycles and repeatable production systems. He is also leading the integration of AI-assisted production, including consistent AI brand characters and full campaigns created without traditional shoots, using tools such as Higgsfield and Claude.