Backed

Backed is a creative agency that produces Meta advertising creative for brands spending $50K or more per month on ads. The agency creates 50 video and static ads within 7 days at no upfront cost, charging a 5% fee only on what Meta spends on the ads it makes once they perform. Services include static ads, product scene imagery, short skits, and AI-generated presenter videos, all aimed at removing the upfront financial risk typically associated with hiring a creative agency. The founder built the company to flip the traditional agency model, so creative teams are paid based on results rather than retainers or flat fees, aligning incentives between agency and brand.