Alayna Bouie

Alayna Bouie is a cosmetic chemist, science communicator, and brand strategist based in Chicago, IL, with six years of experience in beauty product development. She helps consumers and brands translate cosmetic science into marketing that resonates and sells. Her background includes peer-reviewed publications in the Journal of Cosmetic Science, research on pigment formulation for more inclusive color cosmetics, and media coverage in outlets like Cosmetics & Toiletries and Chain Drug Review. She also shares content as a creator at @alaynasbeautylab on TikTok. This personal portfolio site showcases her research, press features, and perspective on how culture and trends influence the beauty industry.