Stack & Funnel

Stack & Funnel is a publication covering the tools growth teams use, how they connect, and whether funnel numbers moved after changes. It reports on marketing technology stacks, funnel adjustments, attribution models, email platforms, and AI tools being added to growth teams' toolkits. Articles name specific tools, what they replaced, and which metrics changed, with dates and sourced facts. The publication targets growth marketers, demand generation leads, and marketing operations professionals at companies with ten to a few hundred employees. It aims for factual, checked reporting with corrections noted when mistakes occur, rather than promotional content.