Formant

Formant is a strategic advisory practice founded by Martin D. Adams, helping senior executives and founders navigate the pace of technological change. The practice works with corporate leaders on AI-era transformation, providing clarity on where technology creates advantage and building practical priorities that survive board scrutiny. For founders and CEOs, Formant offers selective advisory around fundraising, scaling, and strategic inflection points, helping pressure-test commercial strategy and build investor-ready operating plans. Drawing on two decades of experience founding, scaling and exiting AI businesses, Formant aims to turn strategic clarity into measurable competitive advantage for its clients.