HashtagBK

HashtagBK is a husband-and-wife creative strategy studio in Brooklyn led by Mikaela and Dre Pabon. The studio combines creative direction, brand strategy, product thinking, storytelling and audience insight to help companies build things people care about. Mikaela brings experience founding and scaling the fashion brand Dressed in Joy and working with major brands, while Dre brings over twenty-five years in fashion and apparel marketing and strategy. Together they offer brand and creative strategy, content and audience strategy, fashion collection development, and consumer brand consulting, pairing creative instinct with structured, data-informed planning for businesses looking to sharpen what they say, make, show and do next.