Modern West

Modern West is an independent creative agency based in Saudi Arabia, specializing in events, exhibitions, brand activations and integrated marketing across the GCC. The team combines strategy, creativity, design and execution to deliver bespoke exhibition stands, immersive brand experiences and large-scale events. Founded and led by a creative director with over 15 years of experience across marketing and creative direction, Modern West has worked with multinational brands such as PepsiCo, Unilever, Nokia, Samsung, Huawei and L'Oréal. The company positions itself as bringing national talent to global standards, offering an integrated team capable of managing small, medium and large-scale projects with a focus on quality, safety and commitment.