2F Consulting

2F Consulting is a market research firm based in Ouest Foire, Dakar, Senegal, offering quantitative and qualitative studies across West Africa. Founded by former field managers from Kantar, the firm serves sectors such as FMCG, telecommunications, finance, health, and politics. It provides services including satisfaction trackers, mystery shopping, customer journey audits, and product launch testing. With a wide fieldwork network spanning countries such as Senegal, Mali, Gambia, Mauritania, Guinea, Benin, Togo, Cape Verde, and Côte d'Ivoire, the firm emphasizes data quality, GDPR compliance, and fast, actionable insights to support client decision-making.