Arab Marketing Association (ArMA)

The Arab Marketing Association (ArMA) is a proposed regional professional association for marketing practitioners, academics, students, executives and business leaders across the Arab world. It aims to connect research with real-world practice, strengthen cross-market collaboration, develop professional capabilities, and promote ethical marketing standards. ArMA offers membership categories for professionals, students, academics and corporations, along with events, certifications and networking programs. Based in Amman, Jordan, the association seeks to build a trusted professional community that advances marketing knowledge, innovation and collaboration throughout Arab markets, creating pathways for learning and career growth in the field.