Boogaa

Boogaa is a Swedish platform connecting everyday social media users with brands willing to pay for organic-looking promotion. Creators with as few as 300 followers can browse campaigns, choose a brand they like, place it naturally into a photo or Story they were already going to post, and approve the result before publishing it themselves. Payments are made via Swish within 48 hours of verified views, with a minimum payout of 100 kr and no fees. All posts carry clear ad disclosure in line with Swedish marketing law, and participants are verified with BankID to ensure authenticity. The service is currently launching in Stockholm, targeting ordinary social media users rather than professional influencers.