Demand Memo

Demand Memo is a publication offering short, sourced memos on B2B demand generation, covering content, paid channels, outbound, measurement and AI. It is aimed at demand generation, growth and marketing leaders, as well as founders who run marketing themselves. Each memo focuses on a single question, lays out what is known with named sources, states assumptions, and ends with a recommended action. The publication emphasizes fact-checking and transparent corrections. Launched in October 2026, it has published several articles comparing tools and pricing relevant to small B2B teams, aiming to be a practical, no-nonsense resource for people who handle demand generation day to day.