FIFA Growth Academy
- October 15, 2026
Buy it right, cook it right, cut it right
The Old Butcher's Counter is a series of three plainspoken handbooks by Hank Ellery, a former grocery-store butcher with forty-one years of experience in Missouri. The books teach home cooks how to buy meat wisely, cook it safely, and use every useful piece without waste. Book one covers reading labels and selecting cuts, book two focuses on cooking techniques for steaks, roasts, and more, and book three covers knife work, butchering, and food storage. Safe cooking temperatures and storage times were checked against USDA guidance. The books are sold as instant PDF downloads with a single payment and no subscription, aimed at home cooks rather than restaurant chefs.
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